
NOVUS Appoints New Leader to Tackle Poultry Industry Challenges
BENGALURU, INDIA (December 2, 2024) – In a bold move, NOVUS has appointed Dr. Koushik De as the new sales director for the poultry business in South Central Asia (SCA). With over a decade of experience at NOVUS, Dr. De is positioned to enhance the company’s offerings to poultry farmers, emphasizing reliability and addressing critical challenges in meat quality and feed efficiency.
Addressing Industry Needs with Innovative Solutions
Dr. De's leadership comes at a crucial time when the poultry industry is under the pressure of rising consumer expectations for high-quality meat. He highlights how NOVUS products, like MINTREX® Bis-Chelated Trace Minerals and CIBENZA® Enzyme Feed Additives, provide tailored solutions that not only enhance meat quality but also improve feed utilization. This is essential as producers grapple with issues related to disease and variable feed quality.
Reliability as a Cornerstone of Success
For Dr. De, establishing NOVUS as a reliable partner in the poultry industry is paramount. "By delivering solutions that guarantee measurable benefits, we position ourselves as a go-to resource for poultry professionals facing nutritional and livestock management challenges," he states. The focus on reliability reflects a broader market trend where trust in suppliers is vital for long-term partnerships.
Supporting the Growing Middle Class
The burgeoning middle class in this region presents both an opportunity and a challenge. As consumer demand for high-quality poultry increases, producers must adopt advanced nutritional options backed by scientific evidence. Dr. De's experience and insights into the local market dynamics will guide NOVUS in meeting these evolving demands.
Conclusion: Navigate Challenges with NOVUS
As Dr. Koushik De takes the helm at NOVUS's poultry section in South Central Asia, his commitment to reliability and innovation shines through. He and his team aim to empower producers with the essential tools and knowledge needed to thrive in an increasingly competitive landscape. For poultry industry professionals looking to enhance their operations, NOVUS promises to be a strategic ally in tackling the pressing challenges of today.
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